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hero image of the curbcheck app in iphone
The Work
/  Technology
curbcheck
About the Brand
Jack Stack Barbecue got its start in 1957 as a small storefront barbecue stand in the heart of downtown Kansas City. Over 65 years later, Jack Stack is now one of the most beloved barbecue brands in KC – spanning six restaurant locations, a full-service catering business, and a nationwide shipping experience.
Challenge
Help Jack Stack Barbecue optimize its carryout experience with custom technology that engages guests and back-of-house team members.
Solution
AGENCYOF designed and developed a custom software experience that integrates with Jack Stack’s online ordering system, OLO, to deliver real-time alerts for Jack Stack’s back-of-house team and guests picking up carryout orders. The high-level functional flow is as follows:
1
A guest completes an online order for pickup.
2
30 minutes ahead of the promised pickup time, the guest receives a text message containing a link that asks them to “check-in” when they arrive to pick up their order.
3
Once the guest checks-in, their order information, including the carryout stall number, is ported to an interactive screen on Jack Stack’s carryout prep line.
4
With the carryout team alerted, food can be delivered directly to the guest’s vehicle. Carryout team members can also send order status updates as text messages from within the platform.
animated image of someone filling out the checkin formanimated image of ipad app in use
Programming Languages & Frameworks
Laravel for back-end development
React and Blade for front-end development
Front-End Technology:
React components initiate push/pull
communication with dedicated server
Audio alerts with tablet-focused user
interface design
Back-End Technology:
Laravel event-driven API to send and receive
stall and order information.
Webhook technology parses order data from
vendor with thousands of calls per day.
Twilio messaging APIs for one-way order status
and direct communication with guests.
results
Reduced carryout wait times
Improved guest satisfaction
Maximized carryout efficiency
headshot of client
Our team has had the pleasure of working with AgencyOf for close to a decade and in that time they have truly brought an unreasonable amount of passion, urgency and creativity to our marketing vision. They approach our business like owners and are true partners with us on this journey. It is a blessing to have an external firm care as much about our guest and team as we do.
Travis Carpenter
CEO
Jack Stack Barbecue
photo of curbcheck in the wild at a location
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