Go Chicken Go came to AGENCYOF with a challenge: revitalize the brand, but don’t erase the 50+ years of history that define it. With that in mind, AGENCYOF kicked off a collaborate design engagement with the client team, presenting logo options and making live-design tweaks over a three-week period. Making the Go Chicken Go team a part of the redesign process made them feel closer to the final brand concept – setting the tone for the next generation of remarkable service in Kansas City.

With new primary, secondary, and tertiary logo assets in-hand, AGENCYOF expanded the Go Chicken Go brand identity, including narrative & tone, patterns, textures, hand-drawn illustrations, colors, photography style, and typography.  With this library of brand-specific information defined, AGENCYOF was then able to invest in the complete redesign of the GoChickenGo.com website, including launching online ordering functionality, which fundamentally changed Go Chicken Go’s carryout business.