Meals eCommerce and Campaign - Case Study

/ CPG

kitch meals

Food for everybody

KITCH Meals (KITCH) is a Kansas City-based prepared meals company serving fresh, ready-to-eat meals that support a healthy body and mind. A new player in the already crowded prepared meals space, KITCH stands above the noise made by local and national competitors by focusing on food that feeds the wellness ambitions of every person and every body type; KITCH is food for everybody.

Challenge

Help a local prepared meals company stand out with a best-in-class experience that stands out against local and national competitors.

marketing example of someone eating a KITCH meal

Opportunity

Build a brand and technology experience for a local prepared meals company that highlights its commitment to flavor, nutrition, quality ingredients, and customer service

Define the KITCH brand identity

Conduct audience and competitive research

Develop a custom e-commerce solution that fit its unique business needs

Solution

The prepared-foods industry is saturated with competition – especially in the health food market. To stand out amongst existing alternatives, AGENCYOF defined two initial imperatives to create long-term opportunity for the brand:

Develop a detailed understanding of competitor brand experiences, business practices, product offerings, and marketing strategies.

Define the target audience, including key
demographic and psychographic markers that make for engaging creative.

Relying on insights from both imperatives, AGENCYOF was able to validate its riskiest assumptions around KITCH’s marketplace potential. This led to the creation of a brand identity and narrative strategy that was used to shape all aspects of the business, from a revised logo to the in-store retail design, website user experience, and web-development architecture.

Brand Identity

Packaging Design

Mission, Vision, Values

Website Design / UX

Narrative Strategy

Website Development

Retail Store Design

Affiliate Marketing

Product Photography

Campaign Creation

”

AO took a dumpster-fire of a website from another firm and turned it into a state of the art custom web solution that has helped our business 5x since starting our relationship. They are also exceptional at creating unique, exciting, and fresh creative assets while simultaneously offering thoughtful, timely, and effective marketing advice and strategy. I would recommend them to any business.

Braden Posey

Owner

Kitch Meals